Our haddock fillets are smoked in traditional smoke houses with oak chip fires by craftsmen who have been smoking fish for decades. The fillets are hung overnight in the chimneys to produce the strong smokey flavour not present in so many automatic kiln smoked fillets found in today's supermarkets. If you notice the smoked haddock you get in a supermarket is a little dull, this is because it's produced from frozen raw material not fresh like ours. We buy our haddock fresh daily from the Grimsby fish market. Choose traditional dyed or undyed from the drop down menu.